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Small Business Marketing Using The Internet And Traditional Marketing Strategies

Whether you are starting a small business, have your own home-based business or simply looking for money-making ideas to jumpstart your existing small business to bring in more sales, it’s important to have a business marketing strategy that works for you. 

While it can take a bit of work, don’t worry; there is no need to hire an expensive marketing consultant or a huge marketing company to figure it all out.  After all, no one knows your business better than you!  You simply need some inspiration. Let’s take a look at some creative business marketing ideas that can work for you.

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Direct marketing might sound complicated, but really it’s the name given to any marketing idea that makes a person respond directly back to your business in order to receive something or to gain some benefit. A direct marketing strategy can help you learn more about how better to serve your customers - put coupons in the newspaper, have them call a pre-recorded number for more information, or have them log onto your website to retrieve a bonus offer.

And speaking of websites, online marketing can grow your business like no other small business marketing strategy - and the best part is, so much of what you can do on the Internet is free. Start a Facebook group for your business, and invite your customers and friends - then, send out alerts whenever there is a sale or promotion. Establish a blog about whatever subject is most closely tied to your business, and establish yourself as an expert in your field. 

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A big part of any small business marketing strategy is knowing who your ideal customers are. Why not start with the ones who already shop with you? Hold a business card raffle to build up your customer mailing list. Offer a discount on future purchases, or a bonus gift for referring a friend. Use our current customer list for exclusive promotions or pre-sales to keep them coming back for more.

Or, if you have a few valued customers, sweeten the deal with a special offer in exchange for picking their brains a bit about what kinds of marketing ideas would work best. The beauty of small businesses and home-based businesses is that you get to decide which marketing strategies are best for your customers, and your bottom line.